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SIPP Pre-Order Launch
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SIPP
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Due Jun 15, 2026Summary
Convert the SIPP waitlist into pre-orders — optimize the test strip funnel, set up pre-order flow, and update the landing page.
Background
Hardware is done. Website update is complete. The next milestone is converting waitlist signups into paying pre-order customers. Test strip funnel is the primary acquisition path.
In Scope
Test strip request funnel optimization (50-100 kits/week target), pre-order setup on website, landing page update with pre-order CTA.
Success Criteria
Pre-order flow live. 50+ test kits shipped in first week of campaign. First pre-order conversions recorded.