WIC has email, social, and ads running but they are disconnected. No content backlog. Text-only emails conditioning subscribers to expect only sales content. Meta ads need fresh creative. Blog is empty.

30-day content calendar, social backlog, email template redesign (3 types), blog backlog (5-10 posts), ad creative refresh strategy.

30-day content calendar populated and scheduled. At least 2 email template types live. 5 blog posts drafted. Recurring weekly send cadence established.